The Verdict Network

I worked on a team to redesign Verdict's news platform, a network of over 20 websites covering global topics in technology, business, and innovation. We aimed to create a consistent, efficient news service that attracts a wide audience, with a focus on bringing in senior leaders and influencers within each industry.

To support fast development and improve usability for the editorial team, we built a modular framework based on interchangeable components. This framework allowed us to quickly adapt features and layouts across sites, achieving consistent design and efficient content delivery while also supporting SEO and mobile optimisation for reaching our audience.

We aligned templates across the network to ensure a unified look but identified areas where bespoke templates or unique features were needed. This approach balanced consistency with flexibility, helping us quickly go live with new features while also supporting community-building tools like surveys, newsletters, and webinars.

Process

Our design process began with research to understand both user and client needs, especially focusing on how and where users interact with Verdict products. We seek to bring together data from various sources, like websites, newsletters, and events, to gain a clear view of user journeys, set opportunities and also identify areas for improvement.