Leonardo Betti

Product Designer

I currently live in London, but I was born in São Paulo (Brazil).

My path into Product Design was far from direct. First, I hold a degree in Social Communication / Journalism. For a few years I contributed to Riders Magazine alongside working as a reporter for regional newspapers.

Spread from Riders Magazine

I've worked in design since my early 20s, starting at a book publisher as book designer. From there I moved through graphic design, packaging design, political campaigns, and eventually led a design team for an ecommerce company — picking up bits and pieces along the way, mostly by doing rather than studying it formally.

At some point, life forced me to change course. I moved to Bristol (UK), and worked in hospitality while I got my English up to speed. Then I decided to move to London, hoping for more opportunities to work in design again. At the time, my biggest goal wasn't anything ambitious — it was just getting back to a regular 9 to 5 job :)


I received an offer in my first week to join the design team at 5E Ltd. A few months later I moved to New Statesman Media Group, working across presentation and web design.

From there, I joined GlobalData, where I worked as a product designer and was part of launching Investment Monitor, VMS, Spears 500, Covid-19 Vaccine Tracker, and a few others.

Around that time I started going deeper into design systems, which eventually brought me to FSB Tech in the betting and gambling industry. There, I helped build the white-label design system responsible for creating, maintaining, and adapting components across the platform for clients around the world. That chapter closed when the company was acquired and absorbed into EveryMatrix.

I'm currently working at the Royal Botanical Gardens, Kew an institution I'm proud to be part of as its mission around environmental preservation is something I genuinely align with.


Outside of work, I'm a casual chess player and a tech geek. Also, I'm into Linux, Radiohead, coffee, and ATBs — occasional pet sitter too.

Polaroid collage of personal moments

Lately listening or playing

Tycho — DiveKatana ZeroEterna Inocencia — Las Palabras y los RíosCyberpunk 2077