Digital Directory for Wealth Advisors

Spear's magazine is a respected media brand that comprehensively covers global wealth, business, and culture. It is a reliable source of information for the affluent financial services sector, including bankers, lawyers, and family offices who advise wealthy clients. It is held in high esteem by the ultra-high-net-worth (UHNW) community.

Since its inception in 2006, Spear's has established itself as a leading authority on wealth management in the UK and Europe. The magazine is also known for its incisive commentary on the latest arts, business, and lifestyle trends.

Spear's has long relied on its print magazine to attract new readers and generate advertising revenue for its digital platform. However, with limited potential for lead generation and ongoing investment, the magazine's traditional mechanics needed to be revised to sustain long-term growth.

In response to these challenges, Spear's team requested innovative strategies to expand its reach, attract new advisors, and increase brand awareness. It was time to get creative and develop a solution to increase website traffic and social media engagement.

Our team brainstormed with Growth to create a web tool to attract new readers to Spear's. Ideas were evaluated with the ICE framework to select the best approach. Success metrics, user stories, and goals guided the design of user journeys for both Spear's readers and new financial advisors.

The proposal was to build Spears500.com, a platform for UHNW clients to find advisers based on attributes like expertise and location. The tool also provides advisers exposure to potential clients and includes plans to expand Spear's directory, driving more leads.